MarketingProfs This Week: 9 May 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Four Online Marketing Metrics That Actually Matter
2.	Podcast: Never Stop Learning: Mark Organ on Marketing Smarts
3.	#SocialSkim: Facebook Native Ad Updates, Plus More Stories in This Week's Roundup
4.	PRO Seminar: How to Avoid the Perils of a Website Redesign
5.	Survey Says: The Top-Rated SEO Tools by Marketers
6.	Infographic: How to Become a Pinterest Warrior and Vanquish the Competition
7.	My View: Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

Join us on May 19 for our free seminar -- Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel. You'll learn how to create a referral program that drives customer acquisition and revenue. Register today.

How-To

Four Online Marketing Metrics That Actually Matter

By Larry Kim

A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do. Read More

Podcast

Never Stop Learning: Mark Organ on Marketing Smarts

By Kerry O'Shea Gorgone

The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees. Read More

FOR PRO Members

Seminar: How to Avoid the Perils of a Website Redesign

Discover the perils of a website redesign and receive tips on how to design a site for improved performance. You'll see case studies of redesigns that have succeeded and some that have failed, and you'll leave with practical advice on how to assess your current site. Read More

Join us on May 12 for Five Ways to Justify Your Event Spend and discover how to use events to reach your target audience, nurture leads, and build your brand. Most importantly, you'll learn how to measure your event effectiveness so you can defend your spend. Register today.

Survey Says

The Top-Rated SEO Tools by Marketers

By Ayaz Nanji

Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals. Read More

Quick Take

#SocialSkim: Facebook Native Ad Updates, Plus More Stories in This Week's Roundup

By Angela Natividad

Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it’s not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop. Read More

My View

Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

By Rachel Burger

Are you making these four mistakes when emailing Millennials? Read More

event calendar

May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
May 19	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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