MarketingProfs This Week

Saturday, May 7, 2022

📋 Table of Contents

1. How to Use Interactive Ad Campaigns to Generate Leads

2. A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts

3. How Many Words Do People Use When Searching Online?

4. Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships

5. Video Ad Specs That Work Across Social Networks

6. How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations

7. Brands as the Center of Data Solutions? It's Already Happening

8. The Best Way to Level-Up Your B2B Marketing MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Interactive Ad Campaigns to Generate Leads
article
How to Use Interactive Ad Campaigns to Generate Leads
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works. »
A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts
podcast
A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts
Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more. Read more and listen in. »
How Many Words Do People Use When Searching Online?
research
How Many Words Do People Use When Searching Online?
Online searches tend to be very short, with most being comprised of just one or two words, according to recent research. Check out the study findings. »
Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships
article
Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships
Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers. »
Video Ad Specs That Work Across Social Networks
infographic
Video Ad Specs That Work Across Social Networks
This infographic provides common specs for social media video ads that marketers can use across channels. Check out the infographic. »
How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations
article
How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations
In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips. »
Brands as the Center of Data Solutions? It's Already Happening
article
Brands as the Center of Data Solutions? It's Already Happening
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more. »
The Best Way to Level-Up Your B2B Marketing
MarketingProfs B2B Forum
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Afoot in the Neighborhood
MarketingProfs community goings-on
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Did You Miss Us?
Recent MarketingProfs content
Brands as the Center of Data Solutions? It's Already Happening »
How Many Words Do People Use When Searching Online? »
How to Use Interactive Ad Campaigns to Generate Leads »
Video Ad Specs That Work Across Social Networks [Infographic] »
How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast] »
The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization »
News You Can Use
Updates from around the industry
Jabmo Adds Dynamic Intent Scoring to Its Comprehensive Omnichannel ABM Platform MarTech Series
TrueCommerce Strengthens Leadership Team With New Global Chief Marketing Officer Lacey Ford Globe Newswire
Introducing Leadspace Studio: Double B2B Pipeline by Design MarTech Series
Zenvia Announces Closing of Movidesk Acquisition PR Newswire
Madison Logic Enhances Integration With LinkedIn Ads to Enable Data-Driven Multichannel ABM Activation and Measurement MarTech Series
LottieFiles Raises $37M Series B Funding Led by Square Peg Capital PR Newswire
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