MarketingProfs This Week: 7 May 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Four Scrappy Content Marketing Hacks
2.	#SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories
3.	Podcast: How to Not Waste Your Time (and Money) at Tradeshows: David Spark
4.	PRO Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates
5.	My View: Four Mistakes That Marketers Make When They Conduct Surveys
6.	Survey Says: How Business Leaders View Digital Marketing
7.	Infographic: How to Create Content Ideas for New Clients

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How-To

Four Scrappy Content Marketing Hacks

By Nick Westergaard

These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing. Read More

Podcast

How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts

By Kerry O'Shea Gorgone

David, owner of brand journalism firm Spark Media Solutions, shares practical tips from Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows. Read More

FOR PRO Members

Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates

We'll cut through the clutter and share dozens of tactical, proven best-practices that will help you accelerate the production and results of your content marketing efforts. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. Read More

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Survey Says

How Business Leaders View Digital Marketing

By Ayaz Nanji

More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2. Read More

Quick Take

#SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's Roundup

By Christian Neri

Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover. Read More

My View

Four Mistakes That Marketers Make When They Conduct Surveys

By Ray Beharry

The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data. Read More

event calendar

May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
May 17	FREE Seminar—Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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