📋 Table of Contents

Saturday, May 6, 2023

📋 Table of Contents

1. No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

2. The Three Pillars of Winning Communication—Value, Passion, and Connection

3. What the Email Marketing Funnel Looks Like

4. Five Tips for Effective Communication With Distributed Teams

5. NEW: 'Ask Us Anything' Tool From MarketingProfs

6. SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

7. Why Sales Teams Reject Leads From Marketing

8. Create a Buyer Journey That Wows MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities. »

podcast

The Three Pillars of Winning Communication—Value, Passion, and Connection

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more. Read more and listen in. »

infographic

What the Email Marketing Funnel Looks Like

This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step. Check out the infographic. »

article

Five Tips for Effective Communication With Distributed Teams

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team. »

NEW: 'Ask Us Anything' Tool From MarketingProfs

Do you have marketing-related questions or problems—but not a ton of time to go searching for answers and solutions? Give our just-launched "Ask Us Anything" tool a shot! You'll get a response immediately. We've begun to build a large language model (LLM) tool based on 23 years' worth of marketing know-how we've published, and "Ask Us Anything" gives you a taste of what's to come. Try it now! (It's kinda fun.) »

article

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered. »

research

Why Sales Teams Reject Leads From Marketing

Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers. Check out the study findings. »

Create a Buyer Journey That Wows

MarketingProfs Working Webinar Series

Wow your customers with content on every step of their journey! Get hands-on practice in creating content that converts in Jeannie Walters' four-part Working Webinar Series, B2B Content as Customer Experience, now available on-demand.

Watch the series now

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

How the Pandemic Permanently Changed Marketers' Strategies »

You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program »

What the Email Marketing Funnel Looks Like [Infographic] »

No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now) »

The Marketing Strategy of Launching a Brand-New Product »

What Cloud Outages Mean for Your Business [Infographic] »

News You Can Use

Updates from around the industry

Clearbit Launches ChatGPT Plugin Destination CRM

inriver Showcases Innovations and Customer Success at PIMpoint Americas 2023 Benzinga

StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers MarTech Series

Alchemer Releases 2023 Mobile Customer Engagement Benchmark Report Business Wire

Discuss Introduces Genie, the Assistant Every Market Researcher Wishes They Had GlobeNewswire

Bloomreach Delivers New Search Enhancements for B2B Distributors, Using AI to Drive Accurate Results for Quantitative Searches MarTech Series

Upcoming Events

MAY

Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald

MAY

Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent

MAY

Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump

MAY

Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.