Today's dose of marketing know-how.
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MarketingProfs This Week

Saturday, May 4, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

2. The Selling Styles B2B Buyers Prefer Most

3. Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

4. Essential Digital Marketing Tools for 2024

5. Video Marketing Friday Forum MarketingProfs event

6. The Benefits of Using AI in the Sales Process

7. The Power of Second Chances in B2B Marketing

8. AI Update, May 3, 2024: AI News and Views From the Past Week

9. How B2B Marketing Leaders Are Brand-Building With Video

10. Optimized for Search? MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
article
How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more. »
The Selling Styles B2B Buyers Prefer Most
research
The Selling Styles B2B Buyers Prefer Most
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK. Check out the study findings. »
Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
article
Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more. »
Essential Digital Marketing Tools for 2024
infographic
Essential Digital Marketing Tools for 2024
To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024. Check out the infographic. »
Video Marketing Friday Forum
MarketingProfs event
Video Marketing Friday Forum
Video is highly engaging, so it makes sense as a marketing channel. Problem is: budget, time, script... But once our three video experts share their insider knowledge with you, you'll soon be producing high-quality videos that engage and help convert prospects. Register now (it's free!). »
The Benefits of Using AI in the Sales Process
article
The Benefits of Using AI in the Sales Process
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details. »
The Power of Second Chances in B2B Marketing
video
The Power of Second Chances in B2B Marketing
Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women. Tune in! »
AI Update, May 3, 2024: AI News and Views From the Past Week
artificial intelligence
AI Update, May 3, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
How B2B Marketing Leaders Are Brand-Building With Video
infographic
How B2B Marketing Leaders Are Brand-Building With Video
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn. Check out the infographic. »
Optimized for Search?
MarketingProfs Master Class for PRO Members
Is your content SEO-ified? Andy Crestodina reveals the tools and techniques he uses to improve SEO in The Art of Being Found: SEO for (Non-Techie) Marketers. Get a bump in your search rankings with this Master Class, available now to PRO members.
Get Andy's SEO toolkit here
Afoot in the Neighborhood
MarketingProfs community goings-on
JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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The Benefits of Using AI in the Sales Process »
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