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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 04, 2019 |
| How to Create Response-Boosting Cold Emails in 2019 | ||||
| Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns. | ||||
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| Marketing Beyond Millennials: Connecting With Generation Z | ||||
| We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising new generation. | ||||
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| Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast] | ||||
| Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers. Read more and listen in on this insightful conversation. | ||||
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| Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic] | ||||
| Which brands are the most popular with teens in the United States? Check out the findings of recent research from Piper Jaffray in this informative infographic. | ||||
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| How to Plan Your Content Marketing Campaign | ||||
| Creating content is easy enough. It's the planning that's truly tough. Ensure you're up to speed on everything that goes into a content marketing plan. Learn more about this training course. | ||||
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| Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout | ||||
| A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead. | ||||
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| Two Local SEO Competitive Difference-Makers | ||||
| How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists—and here it is. | ||||
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| 30 Years of the World Wide Web: A Detailed Timeline [Infographic] | ||||
| 30 years ago, in March 1989, the first webpage was created by British engineer and computer scientist Tim Berners-Lee. This infographic will guide you through the history of the World Wide Web, which has altered the ways we communicate, connect, and live. See how we got to where we are now. | ||||
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