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In This Issue
+ How-To: Are You Wasting Your Time on Twitter? Four Ways to Make It Count
+ Podcast: MOOCs for Marketing: Matt Grant Returns to Marketing Smarts
+ #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails...
+ PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
+ Survey Says: Eye-Tracking Study: How Recruiters View Resumes
+ Infographic: The Top 25 Marketing Influencers
+ My View: Don't Be This Person on LinkedIn: Headline Don'ts and Do's
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How-To Are You Wasting Your Time on Twitter? Four Ways to Make It Count
By Sonja Jobson
You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter. Read More
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Podcast MOOCs for Marketing: Matt Grant Returns to Marketing Smarts
By Kerry O'Shea Gorgone
Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business. Read More
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PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best. You will learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Survey Says
Eye-Tracking Study: How Recruiters View Resumes
By Ayaz Nanji
Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a study by TheLadders. Read More
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Quick Take
#SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!
By Angela Natividad
Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim! Read More
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My View Don't Be This Person on LinkedIn: Headline Don'ts and Do's
By Tobias Schremmer
What impression is your LinkedIn Professional Headline giving your viewers? After all, it's like your career's one-line elevator speech. Here's a look at some horrendous headlines, and a few that work well. Read More
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Jun 3
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Jun 5
 PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 12
 PRO Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund
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 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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