MarketingProfs This Week: 30 May 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: SEO Spotlight: Five Strategies to Take You Through to 2016
2.	Podcast: The Secret to Effortless Writing: Jeff Goins on Marketing Smarts
3.	#SocialSkim: Mary Meeker's State of the Internet, Plus Much More in This Week's Roundup
4.	PRO Seminar: How to Build a Comprehensive Social Media Strategy
5.	Survey Says: The Most Effective Social Networks for Marketing a Business in 2015
6.	Infographic: Social Media Is the Best Marketer for Your Events
7.	My View: The Three Biggest Challenges of Today's Sales Reps

When you upgrade to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including strategic seminars, tactical video tutorials, research, and more. Start your free trial today!

How-To

SEO Spotlight: Five Strategies to Take You Through to 2016

By Rohan Ayyar

Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies. Read More

Podcast

The Secret to Effortless Writing: Jeff Goins on Marketing Smarts

By Kerry O'Shea Gorgone

Jeff talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work. Read More

FOR PRO Members

Seminar: How to Build a Comprehensive Social Media Strategy

We'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time. Read More

Whether you're in a bind, or simply need new insights for your next campaign, PRO membership is there for you with the most relevant, robust, and up-to-date marketing resources you'll ever need. Start your free trial today!

Survey Says

The Most Effective Social Networks for Marketing a Business in 2015

By Ayaz Nanji

More than half (52%) of marketers say Facebook is the most important social network they use to grow their business, according to a recent report from Social Media Examiner. Read More

Quick Take

#SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

Mary Meeker's much-anticipated yearly State of the Internet. Improved Twitter Analytics to better target buyers. Also: which social networks are most effective for marketing, and music that can be listened to only in the woods. Skim for the latest! Read More

My View

The Three Biggest Challenges of Today's Sales Reps

By Christopher Faust

We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned. Read More

event calendar

Jun 2	FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 9	FREE Seminar—Your Mission: Defeat the Top Five Data Villains
Jun 4	PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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