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In This Issue
+ How-To: If A/B Testing Can Help Win Elections, What Can It Do for You?
+ Podcast: The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich
+ #SocialSkim: YouTube's 'Boot Camp,' Content Marketing Guide, Image Editing
+ PRO Seminar: Take 10: Three Critical Steps to Launching Your Audio Brand
+ Survey Says: The Most Effective SEO Tactics
+ Infographic: Which Marketing Channel Gives You the Most Bang per Click?
+ My View: To Win the Battle for Differentiation, Focus on Personal Value
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How-To If A/B Testing Can Help Win Elections, What Can It Do for Your Business?
By Dan Siroker
The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors. Read More
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Podcast The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Noted communications pro, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands, and how to take an ethical approach to PR that drives positive business results. Read More
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PRO Take 10: Three Critical Steps to Launching Your Audio Brand
In just 10 minutes, you'll learn three critical steps that will help you identify your brand's key values and how to develop them into your own musical vocabulary that is unique to your brand. Read More
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Survey Says
The Most Effective SEO Tactics
By Ayaz Nanji
Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2. Read More
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Quick Take
#SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!
By Angela Natividad
Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top! Read More
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My View To Win the Battle for Differentiation, CMOs Must Focus on Personal Value
By Kathy Klotz-Guest
Emotional and personal values matter more to buyers than do rational values. So, when you discuss the value of the products and services you're marketing, you should address the personal value they create. Read More
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