MarketingProfs Today: 28 May 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Marketers' 10 Most Common Copyright Questions... Answered!
2.	#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories This Week
3.	Podcast: Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts
4.	PRO Take 10: Get the Most Out of Your Mobile SEO Strategy
5.	Survey Says: The Best Resume Format for Marketers
6.	My View: The New Rules of B2B Public Relations
7.	Infographic: How to Keep Client Projects on Track

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How-To

Marketers' 10 Most Common Copyright Questions... Answered!

By Kerry O'Shea Gorgone

Here are the answers to your legal questions about copyright law, content curation, and more. Read More

Podcast

Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts

By Kerry O'Shea Gorgone

Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand." Read More

FOR PRO Members

Take 10: Get the Most Out of Your Mobile SEO Strategy

In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Best Resume Format for Marketers

By Ayaz Nanji

Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group. Read More

Quick Take

#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories This Week

By Christian Neri

Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. Read More

My View

The New Rules of B2B Public Relations

By Vanessa Horwell

B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. Read More

event calendar

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