📋 Table of Contents

Saturday, May 27, 2023

📋 Table of Contents

1. Better Writing Will Not Fix Your Content. Here's What Will.

2. World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet

3. Generative AI Can't Create Great Marketing, But It Can Help

4. The Five Key Metrics Every CMO Should Be Tracking

5. From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain sponsored webinar

6. How to Design a Customer Health Score: Seven Focus Areas

7. Communities Are the Future of Marketing | Marketing Smarts Live Show YouTube show

8. The 10 Strongest and Most Valuable Global B2B Brands

9. Increase Your Email Results MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Better Writing Will Not Fix Your Content. Here's What Will.

There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to. »

podcast

World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet

Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot of opinions. Read more and listen in. »

article

Generative AI Can't Create Great Marketing, But It Can Help

Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging. »

infographic

The Five Key Metrics Every CMO Should Be Tracking

Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement. Check out the infographic. »

sponsored webinar

From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

Want to give your customers more personalized experiences with your content—without having to create more of it? Join us to learn how to create a scalable content supply chain that will help you deliver experiences that have an impact—and always convert. »

article

How to Design a Customer Health Score: Seven Focus Areas

How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health. »

YouTube show

Communities Are the Future of Marketing | Marketing Smarts Live Show

Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them. »

research

The 10 Strongest and Most Valuable Global B2B Brands

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research. Check out the study findings. »

Increase Your Email Results

MarketingProfs Master Class for PRO Members

Has your email marketing taken a hit? Get mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay more than 14 years and billions of emails to discover these methods, and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members!

Start sending better emails

Afoot in the Neighborhood

MarketingProfs community goings-on

Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

Brand and Trust: Becoming a Trusted B2B Voice | Marketing Smarts Live Show »

Generative AI Can't Create Great Marketing, But It Can Help »

The 10 Strongest and Most Valuable Global B2B Brands »

Supercharge Your Online Form Conversions With Address Autocomplete »

The Five Key Metrics Every CMO Should Be Tracking [Infographic] »

Better Writing Will Not Fix Your Content. Here's What Will. »

News You Can Use

Updates from around the industry

Grammarly Unveils Expanded Vision to Power the AI-Connected Enterprise Business Wire

Introducing Viral Nation's Viral Nation_Empower, the Enterprise Solution for Revolutionizing Employee Social Media Advocacy Business Wire

Meta Slapped With Record $1.3B EU Fine Over Data Privacy CNN

actyv.ai and Unity Small Finance Bank Form Strategic Partnership to Offer AI-Powered BNPL Solutions for B2B Clients CXOtoday

Versium's New Data Prep Solution Fixes Data to Drastically Improve AI Modeling and Marketing Performance Yahoo Finance

World's First Personalized Human Video Platform Gan.ai Raises $5.25M Helping Brands Drop Tailored Video Campaigns NewsDirect

Syrup.io Pioneers AI-Driven Email Marketing for Hyper-Personalization PR Newswire

PR Industry Veterans Launch Merritt & Rose Communications, Designed for Next-Gen Tech and Cybersecurity Startups PR Newswire

Upcoming Events

JUN

From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
45-minute webinar | sponsored by Adobe

JUN

Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
60-minute webinar | sponsored by Acquia + Material

JUN

Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo

JUN

Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet

JUN

AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers

JUN

6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24

JUL

Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce

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