MarketingProfs Today: 27 May 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
2.	Quick Take: Google Search Algorithm Updates to Keep in Mind in 2017 [Sponsored by CallRail]
3.	Podcast: True Influence Isn't About Follower Counts—With Adobe's Joe Martin and Mark Boothe
4.	PRO Quick Study Course: Email Marketing
5.	Survey Says: The Future of Public Relations: Trends, Skills, PR vs. Marketing
6.	#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories
7.	Infographic: How to Use Google AdWords: 11 Steps to Success

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How-To

Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

By Brandon Carter

What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers. Read More

Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

By Carolyn Lyden [Sponsored Content]

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help. Read More

Podcast

True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts

By Kerry O'Shea Gorgone

How Adobe uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Email Marketing

This course will help you create and implement a winning email marketing strategy. You'll walk away with best-practices on everything from subject lines to testing and analytics. You’ll learn how to build a flexible content management process and use plain language to connect with your audience, along with so much more! Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Future of Public Relations: Trends, Skills, PR vs. Marketing

By Ayaz Nanji

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations. Read More

Quick Take

#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

By Christian Neri

Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... Read More

At-A-Glance

How to Use Google AdWords: 11 Steps to Success [Infographic]

By Laura Forer

Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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