MarketingProfs Today: 26 May 2018: MarketingProfs This Week

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In this issue

1.	How-To: Measure Touchpoint Effectiveness: 6 Steps to Better Customer Experiences
2.	Article: 5 Ways to Use User-Generated Content to Boost Your E-commerce Brand [Sponsored]
3.	Podcast: Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE
4.	PRO Take 10: DIY Public Relations in 15 Minutes a Day
5.	Quick Take: Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
6.	Survey Says: How B2B Marketing and Sales Teams Are (and Aren't) Using Data
7.	Infographic: The Best Days and Times to Post on Social Media [Infographic]

Just announced: the MarketingProfs B2B Marketing Forum 2018 Conference Program. And, it's on FIRE with 65 sessions covering the topics every modern B2B marketer needs to know. Learn more and don't forget to get your ticket.

How-To

How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

By Laura Patterson

Each touchpoint of interaction with your customers creates an opportunity for insight and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. Read More

Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

By Zaius [Sponsored Content]

It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to UGC to your benefit. Read More

Podcast

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read More

FOR PRO Members

Take 10: DIY Public Relations in 15 Minutes a Day

In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More

Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!

Survey Says

How B2B Marketing and Sales Teams Are (and Aren't) Using Data

By Ayaz Nanji

Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. Read More

Quick Take

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

By John Miller

The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read More

At-A-Glance

The Best Days and Times to Post on Social Media [Infographic]

By Laura Forer

The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. Read More

event calendar

May 30	FREE Seminar—Five Ways to Use a Website CMS to Improve UX
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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