Today's dose of marketing know-how.
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MarketingProfs This Week

Saturday, May 25, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

2. The Gender Pay Gap for Marketing and Sales Freelancers

3. Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World

4. The Top Benefits of Customer Behavioral Signal Data for Marketing

5. Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

6. The Power of Nostalgia on Social Media

7. Telling a Story With Data: Four Essential KPIs to Share With Boards

8. Small Business Website Design Trends for 2024

9. Saggy Email Metrics? MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers
article
Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers
When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI. »
The Gender Pay Gap for Marketing and Sales Freelancers
infographic
The Gender Pay Gap for Marketing and Sales Freelancers
How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers. Check out the infographic. »
Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World
article
Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now. »
The Top Benefits of Customer Behavioral Signal Data for Marketing
research
The Top Benefits of Customer Behavioral Signal Data for Marketing
Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research. Check out the study findings. »
Optimize B2B Email Marketing With Generative AI: How Integration Saves Time
article
Optimize B2B Email Marketing With Generative AI: How Integration Saves Time
Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns. »
The Power of Nostalgia on Social Media
infographic
The Power of Nostalgia on Social Media
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. Check out the infographic. »
Telling a Story With Data: Four Essential KPIs to Share With Boards
article
Telling a Story With Data: Four Essential KPIs to Share With Boards
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now. »
Small Business Website Design Trends for 2024
research
Small Business Website Design Trends for 2024
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites. Check out the study findings. »
Saggy Email Metrics?
MarketingProfs Master Class for PRO members
Low email metrics got you feeling down? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay over 15 years (and billions of emails) to hone these methods—and you can get them today with The Real Truth About Email Marketing. This Master Class is available now to PRO members.
Improve your email metrics
Afoot in the Neighborhood
MarketingProfs community goings-on
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IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
The Gender Pay Gap for Marketing and Sales Freelancers [Infographic] »
Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers »
Seven Guiding Principles for Noticeably Better B2B Marketing »
Time Spent Per Day on Social Media by Country [Infographic] »
How Many Days a Week Do Hybrid Workers Want to Be in the Office? »
Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show »
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