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| By Linda Ireland |
| In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas.
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| By Matthew Grant |
| Digital marketing expert and author Mitch Joel shares insights from his new book Control Alt Delete and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
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| By Rene Cacheaux |
| This week, we're examining Google I/O, the annual developer-focused conference held by Google. Is it just for developers? Let's explore that thought.
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| Learn from presenter John Wall's experience: successes, failures, tragedies, flawlessly executed campaigns.With over 20 years in business, he has created a guide that will help those who are putting together their marketing strategy and tactics. This PRO seminar will give you a framework that will help you improve your B2B marketing efforts now.
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#SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More
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| By Angela Natividad |
| Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more.
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By Jhon Wlaschin
Emotions can affect how much people will pay (or won't pay) for products and services. Here's a look at what happened when J. C. Penney forgot that fact when it rolled out a new pricing strategy.
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May 28
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Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki |
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May 30
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FREE Seminar—Ain't Nobody Got Time for That: How to Become a B2B Content Brand |
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Jun 4
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FREE Seminar—Seven Key Strategies to Boost Your B2B Marketing Mix with Display Advertising |
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Jun 6
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PRO
Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results |
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Jun 13
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PRO
Seminar—Building the Living, Breathing Brand |
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Jun 13
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MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200 |
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Jun 14
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Virtual Conference—Content Marketing Sign up for free! |
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Oct 9-11
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B2B Forum 2013—Boston, MA Save
up to $600 through July 16 |
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