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In This Issue
+ How-To: A Vital Six-Point Checklist for Your Website
+ Podcast: Michael Brito on Your Brand as Publisher/Media Company
+ #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing
+ PRO Take 10: Get the Most Out of Your PowerPoints
+ Survey Says: How to Win Back Inactive Email Subscribers
+ My View: Three Questions Every Brand's Story Must Answer
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Advertisement  Thanks to click-to-call, prospects reading emails on smartphones can contact you by phone easier than ever before. That's why tracking inbound calls from email campaigns is critical. Download The Definitive Guide to Call Tracking for Email Marketing and make the most out of your email campaigns.
How-To Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site
By Matt Gagnon
You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site. Read More
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Podcast Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this new role. Read More
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PRO Take 10: Stop Wasting Your PowerPoints! How to Squeeze All the Good Stuff Out
In just 10 minutes, you will learn how to extend the reach of your PowerPoint presentation via social tools, resulting in more views and greater interest in your brand and service. You will be able to put the content you've already created to work right away with these easy, yet effective, tips. Read More
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Advertisement  Join us for the Content Marketing Virtual Conference and learn to curate the "perfect" content for your business. You don't want to miss the 3 educational sessions—including a keynote from Guy Kawasaki—designed to give you actionable insights that you can implement immediately. Register today.
Survey Says
How to Win Back Inactive Email Subscribers
By Ayaz Nanji
The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by Return Path. Read More
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Quick Take
#SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!
By Angela Natividad
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.) Read More
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My View Three Questions Every Brand's Story Must Answer
By Chad Cipoletti
These three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter—in short, tell your brand's true story. Read More
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Jun 3
 FREE Seminar—10 Steps to Planning a Successful Webinar
Jun 5
 PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 12
 PRO Seminar—Talk Savvy: Smart Communication for a Social World with Amber Naslund
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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