MarketingProfs This Week: 23 May 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out
2.	Podcast: From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts
3.	#SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's Roundup
4.	PRO Take 10: Email Marketing Strategies: Out With the Old, In With the New
5.	Survey Says: Visual Marketing: Top Tactics and Challenges
6.	Infographic: How to Test Your Email Campaign
7.	My View: The Six Superpowers of Video Storytelling

Have you heard the news? Avinash Kaushik, Sherry Turkle, and Peter Sagal will be the keynote speakers at B2B Marketing Forum 2015. Add this to 52 amazing, concurrent sessions and you've got a red hot volcano of awesome! Don’t delay. Check out the full program and secure your seat today.

How-To

2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

By Puranjay Singh

You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth. Read More

Podcast

From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts

By Kerry O'Shea Gorgone

Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success. Read More

FOR PRO Members

Take 10: Email Marketing Strategies: Out With the Old, In With the New

In just 10 minutes, you'll discover how to breathe new life into your emails by sweeping away dusty, outdated practices. You'll learn how to align your email efforts with changing technology, increase open and click-through rates, and grow your email ROI. Read More

Join us May 27 for Three Secrets to Measuring Marketing's Impact on Revenue to learn the secrets to creating and implementing an attribution model (hint: it's not as complicated as you think). Register today.

Survey Says

Visual Marketing: Top Tactics and Challenges

By Ayaz Nanji

Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute. Read More

Quick Take

#SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's Roundup

By Angela Natividad

Twitter and Google partner up, and Pinterest unleashes a slew of new ad offerings. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top! Read More

My View

The Six Superpowers of Video Storytelling

By Mary Pedersen

Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story. Read More

event calendar

May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2	FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 4	PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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