MarketingProfs This Week

Saturday, May 22, 2021

📋 Table of Contents

1. Yes, Customers Always Know What They Want

2. B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor

3. How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts

4. Email Design Best-Practices

5. Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder

6. Five SEO Tactics to Optimize Your Internal-Link Profile

7. The Demographics of 11 Major Social Networks

8. Just Announced: How to Build a Standout Brand MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Yes, Customers Always Know What They Want
MarketingProfs article
Yes, Customers Always Know What They Want
Supposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want—and there's nobody better than marketers to tap into those needs and desires to understand what customers want. »
B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor
research
B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor
Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International. Check out findings from this study. »
How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts
podcast
How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts
A.J. Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend. Read more and listen in on this fascinating conversation. »
Email Design Best-Practices
infographic
Email Design Best-Practices
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader. Check out the infographic. »
Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder
MarketingProfs article
Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder
Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know. »
Five SEO Tactics to Optimize Your Internal-Link Profile
MarketingProfs article
Five SEO Tactics to Optimize Your Internal-Link Profile
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use. »
The Demographics of 11 Major Social Networks
research
The Demographics of 11 Major Social Networks
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research. Check out findings from this study. »
Just Announced: How to Build a Standout Brand
MarketingProfs Master Class
To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard this July for our next Master Class to learn how to build a brand that gets noticed in today's distracted world.
Reserve your seat.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
The Demographics of 11 Major Social Networks »
B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor »
Yes, Customers Always Know What They Want »
Email Design Best-Practices [Infographic] »
Six Ways Good Customer Experience Goes Beyond Website Design »
Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Merge Raises $4.5M Seed Round Led by NEA PR Newswire
Pattern89 Partners With 3Q Digital to Drive Ad Performance at Scale Pattern89
SugarCRM Helps Companies Reach New Levels of Predictability and Unveils New Branding MarTech
Zilliant Announces Next Generation Product Innovations to More Intelligently Power B2B Commerce Yahoo Finance
Zeotap and PubMatic Announce Expanded Partnership on Identity ExchangeWire
B2B E-Commerce Platform Moglix Enters Unicorn Club With $120 Million Funding Economic Times
Suzy Appoints Katrina Engelman as Chief Marketing Officer MR Web
OSF Digital Acquires Adept Group to Strengthen B2B Reach and Target B2C Commerce Brands in APAC Yahoo Finance
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