MarketingProfs This Week: 21 May 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Technical SEO Mistakes Ruining Your Search Rankings
2.	#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories This Week
3.	Podcast: Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts
4.	PRO Seminar: Unthinkable... How the World's Most Creative Marketers Do What Others Don't Dare
5.	Survey Says: Small Business Owners' Favorite Digital Tools and Platforms
6.	My View: What Neuroscience Can Teach Us About Marketing
7.	Marketing Video: Data-Driven Marketing for Sustainable Growth
8.	Infographic: Five Noteworthy Ways to Increase Engagement on YouTube

Join us on June 10 for our Content Marketing Virtual Conference. Enjoy three sessions where you'll learn clever tactics and strategies that will get your content the adoring attention it deserves (all from the comfort of your desk). Register today.

How-To

Seven Technical SEO Mistakes Ruining Your Search Rankings

By Nathan Gotch

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages. Read More

Video

Marketing Video: Data-Driven Marketing for Sustainable Growth

By Ashley Ruppert

In any business, knowledge is power. What better way to increase your knowledge than studying your organization's data... Sounds obvious enough, right? Actually, it's not as obvious as it seems. Read More

Podcast

Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts

By Kerry O'Shea Gorgone

Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing. Read More

FOR PRO Members

Seminar: Unthinkable... How the World's Most Creative Marketers Do What Others Don't Dare

Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. Read More

Join us on June 1 for Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences [Free Seminar]. Register today.

Survey Says

Small Business Owners' Favorite Digital Tools and Platforms

By Ayaz Nanji

Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16. Read More

Quick Take

#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

By Christian Neri

From Snapchat's plans for a nonchronological algorithm to social networks' taking on the role of news organizations to Google's new topic-driven social product and Twitter's character-limit tweak, social giants tackled challenges from all corners. Read More

My View

What Neuroscience Can Teach Us About Marketing

By Darren Bridger

Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us. Read More

event calendar

May 24	FREE Seminar—Marketing Motivation: Using Data to Drive More Impactful Marketing Campaigns
Jun 1	FREE Seminar—Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
Jun 2	MarketingProfs University—Marketing Writing Bootcamp
Jun 2	PRO Seminar—Establish Your Message Architecture
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
June 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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