MarketingProfs This Week: 2 May 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Don't Just Hope Your Emails Get Opened: 4 Tips for Click-Worthy Communications
2.	Podcast: Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts
3.	#SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories
4.	PRO Take 10: How to Create a Social Media Listening Strategy
5.	Survey Says: Email Subject Lines That Sell
6.	Infographic: Step-by-Step Directions for Writing Your Next Piece of Content
7.	My View: These Types of Memories Help Customers Remember You

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How-To

Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications

By Emily Konouchi

In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial. Read More

Podcast

Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts

By Kerry O'Shea Gorgone

Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion. Read More

FOR PRO Members

Take 10: How to Create a Social Media Listening Strategy

In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. Read More

Whether you're in a bind, or simply need new insights for the season ahead, PRO membership is there for you with the most relevant, robust, and up-to-date marketing resources you'll ever need. Start your free trial today!

Survey Says

Email Subject Lines That Sell

By Ayaz Nanji

Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? Read More

Quick Take

#SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!

By Angela Natividad

Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy. Read More

My View

These Types of Memories Help Customers Remember You

By Charles Young

The best ads work all three memory systems of the brain. Let's take a look at each and how they can all work together to help customers remember you. Read More

event calendar

May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
May 19	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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