MarketingProfs Today: 19 May 2018: MarketingProfs This Week

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In this issue

1.	How-To: A Guide to Increasing Website Traffic Without Having to Improve Search Rank
2.	Article: Five Ways to Use Social for SEO and Vice Versa [Sponsored]
3.	Podcast: Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Malone
4.	PRO On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
5.	Quick Take: 3 Tips From Basecamp for Launching and Running a Successful Podcast
6.	Survey Says: Are Brands Using Email and Marketing Automation Effectively?
7.	Infographic: Email Personalization: The What, Why, and How of Hyper-Personalized Email

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How-To

Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

By Michael Hayes

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read More

Five Ways to Use Social for SEO and Vice Versa

By Carolyn Lyden [Sponsored Content]

Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. Read More

Podcast

Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The founder and CEO of digital agency SmartBug Media discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization. Read More

FOR PRO Members

On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz

In this Teach Me How seminar, you'll learn about 5 simple yet effective ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and you'll see real-world case studies that demonstrate how to succeed with PR. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Are Brands Using Email and Marketing Automation Effectively?

By Ayaz Nanji

Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. Read More

Quick Take

3 Tips From Basecamp for Launching and Running a Successful Podcast

By Shaun Hildner, Wailin Wong

The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. Read More

At-A-Glance

Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]

By Laura Forer

Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. Read More

event calendar

May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
May 30	FREE Seminar—Five Ways to Use a Website CMS to Improve UX
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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