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| By Mark Cooper |
| Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance.
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| By Christian Gulliksen |
| To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors.
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| By Matthew Grant |
| In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.
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| By Christina "CK" Kerley |
| Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix.
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| In just 10 minutes, you'll learn seven easily digestible and tactical content marketing tips taken from some of the top chefs in the biz. Paired with your Take 10 checklist, these tips will allow you to produce content that sizzles and tackle your content marketing challenges with no reservations.
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By Irv Shapiro
Marketing automation provides a wealth of opportunities for businesses, including a way to measure ROI and lead quality, streamline the leads-to-sales process, and enhance user interaction with brands. Here is a detailed infographic that offers a look at marketing automation in 2012.
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