📋 Table of Contents

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Saturday, May 18, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Fix the Glitch: Why SEO Link-Building Is Now a PR Job

2. CMOs: The Top Martech Challenges for B2B Enterprises

3. Your Rebranding Blueprint for Brand Transformation

4. Navigating the Power of B2B Communication by Getting to the Point

5. AI Use Across the Customer Journey Means Aligning Across Teams

6. AI Update, May 17, 2024: AI News and Views From the Past Week

7. Seven Guiding Principles for Noticeably Better B2B Marketing

8. Time Spent Per Day on Social Media by Country

9. Google Delays Cookieless Future MarketingProfs PRO member offer

Scroll down for more useful resources.

article

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now. »

research

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research. Check out the study findings. »

article

Your Rebranding Blueprint for Brand Transformation

Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now. »

video

Navigating the Power of B2B Communication by Getting to the Point

This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff. Tune in! »

article

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now. »

artificial intelligence

AI Update, May 17, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know. »

article

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more. »

infographic

Time Spent Per Day on Social Media by Country

People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. Check out the infographic. »

Google Delays Cookieless Future

MarketingProfs PRO member offer

Google announced it's postponing plans to phase out 3rd-party tracking cookies. Perfect time to cozy up with Google Analytics 4 and make sure it's reporting on everything you need—automatically. Janet Driscoll Miller makes GA4 easy in our four-part mini workshop, The Modern Marketer's Guide to Google Analytics. Included with PRO membership.

Get GA4 set up with automated reporting

Afoot in the Neighborhood

MarketingProfs community goings-on

NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.

IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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