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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 18, 2019 |
| The ABCs of AI in Marketing | ||||
| "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article. | ||||
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| Move Over, Social Platforms: Niche Online Communities Are the Wave of the Future | ||||
| Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded. | ||||
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| When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast] | ||||
| Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier—and your marketing better. Read more and listen in on this insightful conversation. | ||||
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| Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers | ||||
| Everyone in your company is working hard to understand how customers think. But what if despite all that effort and all the investments in customer platforms, your understanding of your customers is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem. | ||||
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| Account-Based Marketing: How to Orchestrate and Communicate Your ABM Campaigns | ||||
| You'll hear from multiple experts as they show you the right tools and insights necessary to seamlessly pull off complex, multipronged ABM campaigns. Take this course and start learning! | ||||
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| Social Media Image Sizes in 2019 [Infographic] | ||||
| Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic. | ||||
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| The Most Effective Marketing Technologies [Study] | ||||
| Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research, which also examined budget and the most difficult types of martech to use. Check out the findings. | ||||
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| How to Align Sales and Content Marketing Teams | ||||
| To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to aligning your content and sales teams. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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