MarketingProfs This Week: 16 May 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Incredibly Specific Tactics for Writing Enchanting Copy
2.	Podcast: 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts
3.	#SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus More Stories in This Week's Roundup
4.	PRO Seminar: Makeover: The Anatomy of a LinkedIn Company Page
5.	Survey Says: The Most Effective Landing Page Optimization Tactics
6.	Infographic: 21 Tips for Unlocking Your Creative Genius
7.	My View: Why Your Email Marketing Must Adapt to Recent Changes

Everybody Writes. Not only is it a truism in the marketing world, but it's the name of our newest offering. We took Ann Handley's mega-popular book and turned it into a one-day, in-person writing workshop guaranteed to improve your writing skills. Seats are limited, register today!

How-To

Five Incredibly Specific Tactics for Writing Enchanting Copy

By Sonja Jobson

The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it. Read More

Podcast

15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts

By Kerry O'Shea Gorgone

MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing. Read More

FOR PRO Members

MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page

LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and you'll see examples of companies doing it right (and not so right). Read More

If you can't make one of the Everybody Writes workshops, there's Marketing Writing Bootcamp. Totally virtual, available online, on-demand, whenever (and wherever) you want it! 13 classes that will take your writing from good to great. Register today!

Survey Says

The Most Effective Landing Page Optimization Tactics

By Ayaz Nanji

Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. Read More

Quick Take

#SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

See how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day, and a new TweetDeck tool that may help prevent gaffes—like publishing personal tweets on your business account. Read More

My View

Why Your Email Marketing Must Adapt to Recent Changes

By Anthony Marnell

Today's email inbox looks significantly different from the AOL inbox of yore. Make sure your email marketing has grown with the times. Read More

event calendar

May 19	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 21	PRO Seminar—Breathe New Life Into Your Blog
May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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