MarketingProfs This Week

Saturday, May 15, 2021

📋 Table of Contents

1. Post-Cookie Digital Marketing Will Be Vibrant and Seamless

2. Three Ways to Build Customer Trust in an Increasingly Out-of-Control World

3. Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts

4. The Average Job Tenure of CMOs in 2020

5. Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows sponsored article

6. Six Ways Good Customer Experience Goes Beyond Website Design

7. 10 Actionable Ways to Personalize Your Messaging

8. The Three Drawbridges of Content Success MarketingProfs PRO event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Post-Cookie Digital Marketing Will Be Vibrant and Seamless
MarketingProfs article
Post-Cookie Digital Marketing Will Be Vibrant and Seamless
Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing. »
Three Ways to Build Customer Trust in an Increasingly Out-of-Control World
MarketingProfs article
Three Ways to Build Customer Trust in an Increasingly Out-of-Control World
As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things. »
Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts
podcast
Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts
Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic. Read more and listen in on this fascinating conversation. »
The Average Job Tenure of CMOs in 2020
research
The Average Job Tenure of CMOs in 2020
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research. Check out findings from this study. »
Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows
sponsored article
Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows
To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more. »
Six Ways Good Customer Experience Goes Beyond Website Design
MarketingProfs article
Six Ways Good Customer Experience Goes Beyond Website Design
There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond your website for assurance that you're the right company to meet their needs. Here are six ways to convince them. »
10 Actionable Ways to Personalize Your Messaging
infographic
10 Actionable Ways to Personalize Your Messaging
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging? Check out the infographic. »
The Three Drawbridges of Content Success
MarketingProfs PRO event
Join Jay Baer for the next installment of B2B Backstage. He'll explain why ultimate success depends on assuming your content will fail (really!)—and how you can avoid failure by making certain you pass the three tests required for your content to lift off.
Save your seat.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
How to Crash-Proof Your Personal Brand in a Tight Job Market »
Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows »
Three Ways to Build Customer Trust in an Increasingly Out-of-Control World »
The Most Difficult Marketing Channels to Track »
10 Actionable Ways to Personalize Your Messaging [Infographic] »
Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
CallRail Announces Acquisition of PhoneWagon PR Web
Infotools Enhances Insights Generation, Collaboration, and Sharing With Major Harmoni Release PR Newswire
Allego Launches Enhanced Conversation Intelligence Product, Adds New Artificial Intelligence Technology Yahoo Finance
Data Axle Brings Real-Time US Business and Consumer Data to the RapidAPI Marketplace AIthority
Airkit Raises $40M Series B From EQT Ventures Business Wire
Zeotap Launches Predictive Audiences to Empower Marketers With Machine Learning ExchangeWire
Demand Science Launches PurePulse to Help B2B Marketers Solve Mid-Funnel Demand Generation Challenges The Street
Jifflenow Closes $11.9M Funding to Supercharge How Enterprises Book B2B Customer Meetings MarTech
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