MarketingProfs This Week: 14 May 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Debug Your Content Marketing: Avoid Misusing These 12 Words
2.	#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories This Week
3.	Podcast: To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts
4.	PRO Take 10: Three Sales Metrics Marketing Should Own
5.	My View: 4 Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)
6.	Survey Says: Which Departments Most Influence B2B Purchase Decisions?
7.	Infographic: Nine Tips to Help You Conquer Your Public Speaking Anxiety

Join us on June 10 for our Content Marketing Virtual Conference. Enjoy three sessions where you'll learn clever tactics and strategies that will get your content the adoring attention it deserves (all from the comfort of your desk). Register today.

How-To

Kill These 12 Content Marketing Software Bugs (It's Not What You Think)

By Ernest Nicastro

These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases. Read More

Podcast

Marketers, To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts

By Kerry O'Shea Gorgone

Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how you can get more for your marketing dollars by doing more with less. Read More

FOR PRO Members

Take 10: Three Sales Metrics Marketing Should Own

If you're tired of the Sales and Marketing tug of war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More

You know you should be doing webinars but how do you convince those above you? Download this FREE guide: Take the Worry Out of Selling Webinars to Your Boss for the stats you need to get everyone on the webinar train. Download today.

Survey Says

Which Departments Most Influence B2B Purchase Decisions?

By Ayaz Nanji

Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn. Read More

Quick Take

#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

By Christian Neri

Amazon's user-generated video service, and Instagram's redesign of its app and icon. Also: Facebook's promise of analytics for more useful Messenger bots, LinkedIn's plans to rival Facebook's Instant Articles, and the first Snapchat feature-length film. Read More

My View

Four Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)

By Melissa Duko

When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong agency. Read More

event calendar

May 17	FREE Seminar—Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
June 2	PRO Seminar—MarketingProfs University: Establish Your Message Architecture
June 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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