📋 Table of Contents

Saturday, May 13, 2023

📋 Table of Contents

1. Top 5 Marketing Agency Metrics to Measure

2. The Importance of Being Human in Your B2B Content

3. How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have sponsored webinar

4. Five Tips for Writing Web Content That Captures Attention sponsored article

5. The 10 Most Popular Email Greetings and Sign-Offs

6. Reframing Brand Measurement: It's Not Who, But Where

7. Search Advertising Spend Trends for 2023

8. The Marketing Growth Triad: Data, Tech, and Creativity

9. Which Email Metrics Matter? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Top 5 Marketing Agency Metrics to Measure

Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you. »

podcast

The Importance of Being Human in Your B2B Content

On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels. Read more and listen in. »

How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have

sponsored article

Five Tips for Writing Web Content That Captures Attention

Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention. »

The 10 Most Popular Email Greetings and Sign-Offs

infographic

How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. Check out the infographic. »

article

Reframing Brand Measurement: It's Not Who, But Where

Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information? »

research

Search Advertising Spend Trends for 2023

Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research. Check out the study findings. »

article

The Marketing Growth Triad: Data, Tech, and Creativity

More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and three oft-siloed marketing elements. »

Which Email Metrics Matter?

MarketingProfs Master Class for PRO Members

Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out which metrics matter—and how to use that data to improve your email marketing—in The Real Truth About Email Marketing Master Class, hosted by Jay Schwedelson. Watch now!

Improve your email results

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

Reframing Brand Measurement: It's Not Who, But Where »

Does Marketing or Sales Own Customer Strategy? »

Five Tips for Writing Web Content That Captures Attention »

The 10 Most Popular Email Greetings and Sign-Offs [Infographic] »

The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast] »

Five Tips for Effective Communication With Distributed Teams »

News You Can Use

Updates from around the industry

Contentful Launches New Capabilities to Simplify and Accelerate Delivery of Digital Experiences at Scale PR Newswire

BrightTALK by TechTarget Exponentially Improves Webinar Registrations With New FastReg Technology Business Wire

Capterra Launches Service Provider Marketplace Yahoo Finance

PRophet Announces Strategic Alliance With LexisNexis to Superpower Its Journalist Data for Enterprise Customers PR Newswire

1WorldSync Expands Global Footprint With Atrify Acquisition PR Newswire

SugarCRM Debuts New Version of Sugar Enterprise With Powerful Features to Supercharge Sales Productivity and Fuel Growth SugarCRM

Upcoming Events

MAY

Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift

MAY

Fulfillment After Conversion
60-minute webinar | PRO Webinar

JUNE

Marketing Strategy Friday Forum
3 sessions on marketing strategy | sponsored by ZoomInfo

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.