MarketingProfs Today: 13 May 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Revenue Is Not a KPI, but These Six Measures Are
2.	Podcast: The Road to Recognition: Personal Branding, With Barry Feldman and Seth Price
3.	PRO Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4.	Survey Says: What Emotionally Connects Consumers to Brands?
5.	#SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories
6.	Infographic: How Direct Mail Is Winning in the Age of the Internet

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to invigorate your creativity, revitalize your copy, and sharpen your focus to write faster without sacrificing quality. Classes start June 1. Enroll now and save $200 with code CAMP2017.

How-To

Revenue Is Not a KPI, but These Six Measures Are

By Mark Gonzales

The revenue number can hide successes and problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business. Read More

Podcast

The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts

By Kerry O'Shea Gorgone

Promoting your company comes naturally: Marketing your corporate brand is your job, after all (or part of it). But promoting yourself is different: Personal branding might not come naturally, but it paves the road to recognition. Read More

FOR PRO Members

Take 10: 10 Tips for Creating Quality Video on Your Smartphone

In just 10 minutes, you'll learn simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes start June 1. Save $200 with code CAMP2017.

Survey Says

What Emotionally Connects Consumers to Brands?

By Ayaz Nanji

Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer. Read More

Quick Take

#SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This Week

By Christian Neri

Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend. Read More

At-A-Glance

How Direct Mail Is Winning in the Age of the Internet [Infographic]

By Laura Forer

Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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