MarketingProfs Today: 12 May 2018: MarketingProfs This Week

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In this issue

1.	How-To: Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns
2.	Article: How to Build a Master Content Calendar That Covers All Your Bases [Sponsored]
3.	Podcast: Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Westergaard
4.	PRO On-Demand Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates
5.	Quick Take: GDPR as Opportunity: How to Build Tighter Customer Relationships
6.	Survey Says: Google AdWords Benchmarks by Industry [Infographic]
7.	Infographic: A Marketer's Checklist: Are You Ready for GDPR Compliance?

This July we're celebrating all things writing. Get your ticket to Marketing Writing Bootcamp and join us for 3 live keynotes and 10 on-demand sessions. Kickoff July 12 with Ann Handley.

How-To

Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

By Dennis Kelly, Nancy Harhut

There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so. Read More

How to Build a Master Content Calendar That Covers All Your Bases

By DivvyHQ [Sponsored Content]

When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. Read More

Podcast

Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, Brand Now: How to Stand Out in a Crowded, Distracted World. Read More

FOR PRO Members

On-Demand Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates

We'll cut through the clutter and share dozens of tactical, proven best-practices that will help you accelerate the production and results of your content marketing efforts. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. Read More

Is your writing feeling a little stale? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.

Survey Says

Google AdWords Benchmarks by Industry [Infographic]

By Ayaz Nanji

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? Read More

Quick Take

GDPR as Opportunity: How to Build Tighter Customer Relationships

By Bryta Schulz

GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities. Read More

At-A-Glance

A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

By Laura Forer

The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions. Read More

event calendar

May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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