Today's dose of marketing know-how.
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MarketingProfs This Week

Saturday, May 11, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

2. The Most Iconic Logos of All Time, According to Graphic Designers

3. How to Strategize for the Rise of Text-to-Video AI

4. Four Types of PR Content Beyond Press Releases

5. B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

6. Effective B2B Email Strategies for the Win

7. Can AI Save You From Marketing Inferno?

8. AI Update, May 10, 2024: AI News and Views From the Past Week

9. Four Types of Webinars That Convert Prospects Into Customers sponsored article

10. The Tortured Marketers Department MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
article
How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more. »
The Most Iconic Logos of All Time, According to Graphic Designers
research
The Most Iconic Logos of All Time, According to Graphic Designers
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. Check out the study findings. »
How to Strategize for the Rise of Text-to-Video AI
article
How to Strategize for the Rise of Text-to-Video AI
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead. »
Four Types of PR Content Beyond Press Releases
infographic
Four Types of PR Content Beyond Press Releases
When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. Check out the infographic. »
B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
article
B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here. »
Effective B2B Email Strategies for the Win
video
Effective B2B Email Strategies for the Win
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies. Tune in! »
Can AI Save You From Marketing Inferno?
article
Can AI Save You From Marketing Inferno?
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip. »
AI Update, May 10, 2024: AI News and Views From the Past Week
artificial intelligence
AI Update, May 10, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Four Types of Webinars That Convert Prospects Into Customers
sponsored article
Four Types of Webinars That Convert Prospects Into Customers
How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions. »
The Tortured Marketers Department
MarketingProfs Master Class for PRO Members
Marketing is hard enough. And without a good brand to promote? You might even say it's torture. Join Nick Westergaard for How to Build a Standout Brand, a PRO-level Master Class that walks you through branding, from defining your position today to maintaining your brand tomorrow.
Taylor your branding now
Afoot in the Neighborhood
MarketingProfs community goings-on
NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points »
How to Strategize for the Rise of Text-to-Video AI »
The Most Iconic Logos of All Time, According to Graphic Designers »
Four Types of PR Content Beyond Press Releases [Infographic] »
AI Growth Statistics: The Transformative Impact of Artificial Intelligence »
Can AI Save You From Marketing Inferno? »
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