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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 11, 2019 |
| The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails | ||||
| Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! To make sure your emails convert, follow this rule instead. | ||||
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| Content Marketing Has Become Risky Business: How to Win in a Data-Driven World | ||||
| Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how. | ||||
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| 10 of the Best Social Media Monitoring Tools for Every Business | ||||
| Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social media monitoring exists. Here are 10 tools that work really well. | ||||
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| ABM, Martech Trends, and Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast] | ||||
| Katie Bullard, president of sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data. Read on, and listen in on, this "Best of Marketing Smarts" podcast from the past. | ||||
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| Marketing Writing Bootcamp 2019 | ||||
| Want to turn your copywriting into the 800-pound gorilla everyone's talking about? Check out the Marketing Writing Bootcamp's next live session, with Sonia Simone of Copyblogger, on Tuesday. It's the second of 11 sessions—available live or on-demand. | ||||
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| The Most In-Demand Content Marketing Skills [Study] | ||||
| Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? Check out these 4 charts and study findings to find out. | ||||
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| Customer Satisfaction Surveys: Questions You Can Ask [Infographic] | ||||
| Acquiring new customers is hard. Keeping those customers is less hard—if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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