📋 Table of Contents

Saturday, May 01, 2021

📋 Table of Contents

1. Best-Practices for Reaching and Marketing to the C-Suite Audience

2. Proving Marketing to Execs (Part 2): Marketing's Language Problem

3. The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts

4. Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads

5. Not Even 2 Weeks Until the Marketing Measurement Master Class MarketingProfs Master Class

6. Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

7. How to Adapt to the Permanently Hybrid Workplace of the Future

8. How to Level-Up Your Company Culture

9. Guess Who's Joining Us for the Latest Installment of B2B Backstage? PRO benefit

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

Best-Practices for Reaching and Marketing to the C-Suite Audience

How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article. »

MarketingProfs article

Proving Marketing to Execs (Part 2): Marketing's Language Problem

Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know. »

podcast

The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts

Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization. Read more and listen in on this fascinating conversation. »

MarketingProfs article

Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads

Cold sales outreach has lost popularity with B2B marketers, but that doesn't mean the technique is obsolete: You just have to start by warming up your prospects first. Here's how, in five steps. »

MarketingProfs Master Class

Not Even 2 Weeks Until the Marketing Measurement Master Class

Join revenue catalyst Samantha Stone on May 11 for the launch of our new Master Class. You'll learn how to better measure your marketing campaigns so you can make better decisions and prove your value to the C-Suite. Reserve your seat. »

research

Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers. Check out findings from this survey. »

MarketingProfs article

How to Adapt to the Permanently Hybrid Workplace of the Future

It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way. »

infographic

How to Level-Up Your Company Culture

Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture? Check out the infographic. »

Guess Who's Joining Us for the Latest Installment of B2B Backstage?

PRO benefit

He's a best-selling author and world-renowned speaker. He has amazing taste in suits. And he'll be joining us this June for a PRO-exclusive webinar that will make you rethink your content strategy. He is the incomparable Jay Baer.

Don't miss Jay!

Afoot in the Neighborhood

MarketingProfs community goings-on

Profs peeps! If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download.

Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.

Did You Miss Us?

Recent MarketingProfs content

Business Video Benchmarks: Content, Engagement, and Distribution Trends »

Content Marketing Salaries: Pay Ranges for Seven Common Job Titles »

Best-Practices for Reaching and Marketing to the C-Suite Audience »

How to Adapt to the Permanently Hybrid Workplace of the Future »

How to Level-Up Your Company Culture [Infographic] »

Business Agility Is the New Norm. Do You Have What It Takes? »

News You Can Use

Updates from around the industry

Google Postpones Page Experience Update Rollout Search Engine Land

Data Axle Brings Rich SMB Data and Insights to the Openprise RevOps Performance Platform EIN Presswire

Allego and Corporate Visions Elevate Customer Conversations Through World-Class Sales Enablement Technology PR Newswire

Tribyl Launches First Machine-Learning-Based Win-Loss Solution Yahoo Finance

KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data MarTech

Lucid and The Trade Desk Power Advertisers’ Brand Impact AiThority

Act-On Software Launches SMS Channel Backed by Full Power of Automation MarTech Cube

MessageBird Acquires SparkPost for $600M Using $800M Series C Extension TechCrunch

Terminus Announces API Integration With LinkedIn Marketing Solutions CMSWire

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