MarketingProfs This Week

Saturday, April 9, 2022

📋 Table of Contents

1. Effective Content Writing in 15 Steps

2. Why Omnichannel Is the Way Forward for B2B Marketers

3. Engagement Trends for Four Major Social Networks

4. How and When to Measure Your Brand's Health

5. The Top Customer Engagement and Experience Challenges in 2022

6. Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

7. Is Your Marketing Career Future-Proof? MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Effective Content Writing in 15 Steps
article
Effective Content Writing in 15 Steps
It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. »
Why Omnichannel Is the Way Forward for B2B Marketers
article
Why Omnichannel Is the Way Forward for B2B Marketers
Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. »
Engagement Trends for Four Major Social Networks
infographic
Engagement Trends for Four Major Social Networks
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. Check out the infographic. »
How and When to Measure Your Brand's Health
article
How and When to Measure Your Brand's Health
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes. »
The Top Customer Engagement and Experience Challenges in 2022
research
The Top Customer Engagement and Experience Challenges in 2022
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research. Check out the study findings. »
Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
article
Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. »
Is Your Marketing Career Future-Proof?
MarketingProfs webinar
One thing you've learned over the last few years: The unimaginable can happen. And when it does, marketers need to respond. How can you prepare for the future when unpredictability is the new normal? Join MarketingProfs' Valerie Witt and Ann Handley on April 19 for a candid conversation about Future-Proofing Your Career.
Prepare for the unpredictable
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue »
Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies »
The Top Challenges to Meeting Productivity »
Engagement Trends for Four Major Social Networks [Infographic] »
CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast] »
Three Lessons in Customer-Centricity »
News You Can Use
Updates from around the industry
MeritB2B Relaunches as Anteriad Destination CRM
Edison Interactive Partners With DanAds to Launch Digital Out-of-Home Self-Serve Platform MarTech Series
Qualified Unveils the Pipeline Cloud to Transform Pipeline Generation for Revenue Teams That Use Salesforce PRWeb
Allego Expands Its Customer Base in the Age of Virtual Selling PR Newswire
RevenueBase Secures $6M in Seed Funding to Revolutionize B2B Data Solutions for Sales and Marketing Teams Yahoo Finance
BlockSpaces Announces Seamless Lightning Integration PR Newswire
Upcoming Events
APR
14
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
APR
19
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
APR
21
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
APR
28
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
MAY
13
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
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