MarketingProfs This Week: 9 April 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
2.	#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup
3.	Podcast: Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts
4.	PRO NEW! How-To Guide: Build Your Content Marketing Dream Team
5.	Survey Says: 2016 Email Marketing Salary Guide
6.	My View: Let Demographics Help Guide Your Marketing Strategy
7.	Infographic: Your Handy Cheat Sheet for Writing Headlines

For the month of April only our MarketingProfs PRO memberships are on sale for just $19/month! Get full member benefits at a convenient, low-cost rate—it's a no-brainer!

How-To

Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

By Joe Staples

Imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), eat at Pete's Super Submarines (instead of Subway), and later enjoy a Brad's Drink (instead of a Pepsi). Read More

Podcast

Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0. Read More

FOR PRO Members

NEW! How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More

This month only, go PRO for just $19/month and gain access to on-demand seminars with speakers like Mitch Joel, Nancy Duarte, and Brian Massey! Go PRO today.

Survey Says

2016 Email Marketing Salary Guide

By Ayaz Nanji

What is the median salary of email marketers in the United States? How does pay vary by age and gender? Read More

Quick Take

#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office. Read More

My View

Let Demographics Help Guide Your Marketing Strategy

By Becky Wu

To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts. Read More

event calendar

Apr 12	FREE Seminar—10 Tips for Digital Marketing Success
Apr 14	MarketingProfs University—Marketing Measurement & Analytics
Apr 14	PRO Seminar—How to Gain Impactful Insights From Your Data
Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625