MarketingProfs Today: 8 April 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Eight Simple SEO Mistakes Killing Your Content Marketing
2.	Podcast: Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company
3.	PRO On-Demand Seminar: How to Create a Content Strategy for Mobile
4.	Survey Says: The Value of a Happy Customer
5.	#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week
6.	Infographic: Five Ways to Conquer Local Marketing

By upgrading to PRO membership, you'll get unlimited access to an unparalleled collection of premium marketing resources including new Teach Me How seminars, tactical video tutorials, research, and more. Bonus: save 20% this month!

How-To

Eight Simple SEO Mistakes Killing Your Content Marketing

By Ronald Dod

Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read More

Podcast

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts

By Kerry O'Shea Gorgone

Here's the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales. Read More

FOR PRO Members

On-Demand Seminar: How to Create a Content Strategy for Mobile

You'll learn to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! Read More

Don't just do your job. Crush expectations with PRO! Bonus: Save 20% this month only with code APRIL17.

Survey Says

The Value of a Happy Customer [Infographic]

By Ayaz Nanji

Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll. Read More

Quick Take

#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

By Christian Neri

Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! Read More

At-A-Glance

Five Ways to Conquer Local Marketing [Infographic]

By Laura Forer

National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. Read More

event calendar

Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Apr 20	PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Jun 1	Online Course—Marketing Writing Bootcamp \| The fastest way to rockin' writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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