MarketingProfs Today: 7 April 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
2.	Article: Overcoming PPC Hurdles: Low Search Volume [Sponsored]
3.	Podcast: Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars)
4.	PRO New Live Seminar: Content Strategy for B2B Lead Generation
5.	Survey Says: Search Overtakes Social as Top Traffic Driver to Websites
6.	Infographic: Nine Ways to Focus a Wandering Mind

Join us on April 10 for Maximizing Your Event ROI to learn detailed best practices for preparing staff and setting up your outbound communications to maximize your event investment.

How-To

When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank

By Hamlet Batista

Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read More

Overcoming PPC Hurdles: Low Search Volume

By Zack Bedingfield [Sponsored Content]

Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read More

Podcast

Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts

By Kerry O'Shea Gorgone

Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars. Read More

FOR PRO Members

New Live Seminar: Content Strategy for B2B Lead Generation

Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from first action to final outcome. You'll leave with the tools to make your content drive the right leads to you. Read More

How do you select an event partner, communicate with attendees, prepare for the event, and engage priority attendees? Join us for our free seminar, Maximizing Your Event ROI, to find out.

Survey Says

Search Overtakes Social as Top Traffic Driver to Websites

By Ayaz Nanji

Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. Read More

At-A-Glance

Nine Ways to Focus a Wandering Mind [Infographic]

By Laura Forer

We've all been there: You're in a meeting but haven't heard a thing. Your mind is somewhere else entirely. Next time, try some of these tips to stay alert, focused, and productive. Read More

event calendar

Apr 10	FREE Seminar— Prepare to Be the Fearless CMO of 2020
Apr 17	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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