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Saturday, April 6, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. The B2B Sales Pipeline: A Simple Guide

2. The Most Valuable US Brands

3. Technical SEO for B2B Websites: Ensuring Crawling and Indexing

4. How Gen Z's Social Media Habits and Use Are Changing

5. Four Ways to Improve Demand Generation Performance in a Tight Economy

6. 12 Key Metrics to Track in Google Analytics

7. Four Benefits of Employee-Generated Content for Your Business

8. Mastering the Revenue Attribution Puzzle

9. AI Update, April 5, 2024: Azure AI Tools, Open AI's Voice Engine, Google Paid AI Search (Maybe?), Easy ChatGPT Access

10. Strategy Is Not What You Think MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now. »

research

The Most Valuable US Brands

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research. Check out the study findings. »

article

Technical SEO for B2B Websites: Ensuring Crawling and Indexing

Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more. »

infographic

How Gen Z's Social Media Habits and Use Are Changing

Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. Check out the infographic. »

article

Four Ways to Improve Demand Generation Performance in a Tight Economy

Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in. »

infographic

12 Key Metrics to Track in Google Analytics

This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers. Check out the infographic. »

article

Four Benefits of Employee-Generated Content for Your Business

Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now. »

video

Mastering the Revenue Attribution Puzzle

To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why. Tune in! »

opinion

AI Update, April 5, 2024: Azure AI Tools, Open AI's Voice Engine, Google Paid AI Search (Maybe?), Easy ChatGPT Access

Catch up on select AI news and developments from the past week or so. Stay in the know here. »

Strategy Is Not What You Think

MarketingProfs Master Class for PRO members

The word "strategy" gets thrown around a lot. But it has a specific meaning and purpose when growing your brand. Get the scoop on strategy so you can put your company in a category of one with the PRO-level Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage.

Stand out in a crowded market

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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