Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, April 5, 2025
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In This Issue
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ARTICLE
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Adtech vs. Martech: The Standoff That's Costing Brands Their Future
Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI.
Read more ➔
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INFOGRAPHIC
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B2B Email Marketing Stats You Need to Know for 2025
This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.
See the infographic ➔
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ARTICLE
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Storytelling: Secret Weapon of Entrepreneurs and Marketers
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful.
Read more ➔
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INFOGRAPHIC
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How to Work Smarter on Social Media
This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.
See the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 4, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns.
Read more ➔
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RESEARCH
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How Marketing Decision-Makers Evaluate Software Vendors
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
Check out the study findings ➔
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SPONSORED ARTICLE
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Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms
Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Sets Your Brand Apart?
From the outside, many products seem alike. But from the inside, can you identify what makes your brand unique? Dig deep, discover your differentiator, and tell the world! Allen Weiss helps you find your unique angle in Marketing Strategy: Finding a Sustainable, Differential Advantage, a Master Class in strategy. PRO member, watch it now!
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Upcoming Events
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APR
9
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Session 9 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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