📋 Table of Contents

Saturday, April 30, 2022

📋 Table of Contents

1. Seven Pillars of B2B Brand Reputation Management

2. How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts

3. The Video Content B2B Buyers Find Most Helpful

4. The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

5. The Life of a Social Media Manager

6. Three Ways to Get More PR for Your Business

7. Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

8. Your All-Access Pass to Marketing Greatness MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Seven Pillars of B2B Brand Reputation Management

"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. »

podcast

How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts

Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world. Read more and listen in. »

research

The Video Content B2B Buyers Find Most Helpful

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research. Check out the study findings. »

article

The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. »

infographic

The Life of a Social Media Manager

This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Check out the infographic. »

article

Three Ways to Get More PR for Your Business

You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. »

article

Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. »

Your All-Access Pass to Marketing Greatness

MarketingProfs B2B Forum

Workshops. Keynotes. Sessions. Parties. Roundtables. Super-awesome swag. SHENANIGANS! You'll get all this (and more) when you join us in person as an All-Access VIP for the B2B Forum this October in Boston!

Afoot in the Neighborhood

MarketingProfs community goings-on

Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan »

The Video Content B2B Buyers Find Most Helpful »

Seven Pillars of B2B Brand Reputation Management »

The Life of a Social Media Manager [Infographic] »

How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast] »

The Top Three Ingredients of a Smart B2B2C Marketing Strategy »

News You Can Use

Updates from around the industry

Cordial Unlocks Unparalleled Personalization With Industry-First Data Offering MarTech Series

mParticle Rounds Out Executive Team With Three New Appointments PR Newswire

ON24 Acquires Cloud Video Software Company VIBBIO Business Wire

Qualified, a Salesforce-Native Platform for Turning Prospects Into Buyers, Raises $95M VentureBeat

Reveal Raises $50M to Espouse the Benefits of Partner Ecosystems TechCrunch

Supermetrics' Revenue Increased to $40.9M, Number of Employees Doubled From Previous Year Business Wire

Upcoming Events

MAY

[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai

MAY

[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

MAY

[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB

JUN

[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.