MarketingProfs This Week: 30 April 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Tips for Improving Your Content Marketing With Scannable Web Content
2.	#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories This Week
3.	Podcast: B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts
4.	PRO Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
5.	My View: Why You Should Align Your Ads to Your Customers' Activities
6.	Survey Says: The 10 Most Common Phrases in Viral Headlines
7.	Infographic: 21 Video Marketing Ideas for Small-Business Budgets

Join us on May 13 for our free Martech and Innovation Virtual Conference. Learn to utilize the latest technologies and tactics to give your customers what they want—and help you increase revenue. Register today.

How-To

Seven Tips for Improving Your Content Marketing With Scannable Web Content

By Brian Sutter, Kim Keller

Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement. Read More

Podcast

B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts

By Kerry O'Shea Gorgone

Ruth discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve marketing, and offers insights from her time as a senior marketer at Time Warner and IBM. Read More

FOR PRO Members

Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories

You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. Read More

What are the most challenging obstacles to marketing automation success and how can you overcome them? Join us on May 3 for Unlocking the Value of Marketing Automation. Register today.

Survey Says

The 10 Most Common Phrases in Viral Headlines

By Ayaz Nanji

Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks. Read More

Quick Take

#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories This Week

By Christian Neri

This week's all about optimization and user experience—from social network and brand perspectives. Facebook's big algorithm change aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read More

My View

Why You Should Align Your Ads to Your Customers' Activities

By Manish Patel

Getting customers' attention doesn't guarantee getting their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. Read More

event calendar

May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—Create Meaningful Experiences for Your Brand
May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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