MarketingProfs This Week

Saturday, April 29, 2023

📋 Table of Contents

1. Seven Tips for Training the Next Generation of Content Marketers

2. Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities

3. The Most Hated Brand in Countries Around the World

4. Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

5. Catch These Fan Favorites Live in Boston! MarketingProfs B2B Forum

6. Why Now Is the Time to Add Video to Your Marketing Budget

7. How AI Will Affect Delivering Relevant Search Results

8. Amplify Your Organic Marketing MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Tips for Training the Next Generation of Content Marketers
article
Seven Tips for Training the Next Generation of Content Marketers
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips. »
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities
podcast
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities
Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain. Read more and listen in. »
The Most Hated Brand in Countries Around the World
infographic
The Most Hated Brand in Countries Around the World
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool. Check out the infographic. »
Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing
article
Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing
What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity. »
MarketingProfs B2B Forum
Catch These Fan Favorites Live in Boston!
Returning to the B2B Forum stage this fall are fan favorites Nancy Harhut, Paul Ince, Jay Schwedelson, Christopher S. Penn, and Ann Handley, just to name a few! They're ready to bring you fresh ideas for your latest B2B marketing needs. Don't miss their wisdom. Check out our amazing speakers—more to be added! »
Why Now Is the Time to Add Video to Your Marketing Budget
article
Why Now Is the Time to Add Video to Your Marketing Budget
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider. »
How AI Will Affect Delivering Relevant Search Results
research
How AI Will Affect Delivering Relevant Search Results
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research. Check out the study findings. »
Amplify Your Organic Marketing
MarketingProfs Working Webinar Series
An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to get your team excited to share your company's products and services in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available on-demand, only for PRO members.
Connect Your Digital Dots
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
The Value of Intent Data for B2B Go-to-Market Teams »
Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing »
The Most Hated Brand in Countries Around the World [Infographic] »
How AI Will Affect Delivering Relevant Search Results »
ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM »
10 Stats About Facebook Marketers Should Know [Infographic] »
News You Can Use
Updates from around the industry
Shopify and Melio Launch First Fully Integrated Accounts Payable Solution for Shopify Merchants PR Newswire
Uberall Appoints B2B SaaS Veteran Stéphanie Génin as Senior Vice President of Marketing MarTech Series
Propense.ai Secures Top-Tier Accounting and Business Consulting Firms for Launch of Cross-Selling Platform Yahoo Finance
TradeCentric and BigCommerce Partnership Powers B2B Sales Growth PR Newswire
Outreach and Corporate Visions Announce Partnership to Accelerate the Digital Transformation of Enterprise Sales PR Newswire
Scaleworks Acquires Centage Corporation, the Leading Provider of Modern FP&A Software Solutions for SMBs PR Newswire
Upcoming Events
MAY
3
Content and Behavior Intent Planning
Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
10
Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
MAY
12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
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