MarketingProfs Today: 29 April 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It
2.	Video: Basic Email-Design Decisions That Matter
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	Survey Says: The Biggest Mistakes Small Businesses Make With Their Websites
5.	#SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories
6.	Infographic: Seven SEO Trends to Keep Up With in 2017

Experiences live with a brand forever. Learn how to create yours. Join us virtually on May 10 for the Sitecore Virtual Summit.

How-To

Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

By Jim Brodo

Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless... Read More

Video

Marketing Video: Basic Email-Design Decisions That Matter

By Malinda Wilkinson

Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want to ensure the best possible results. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.

Survey Says

The Biggest Mistakes Small Businesses Make With Their Websites

By Ayaz Nanji

Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. Read More

Quick Take

#SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week

By Christian Neri

This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more! Read More

At-A-Glance

Seven SEO Trends to Keep Up With in 2017 [Infographic]

By Laura Forer

Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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