MarketingProfs Today: 28 April 2018: MarketingProfs This Week

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In this issue

1.	How-To: 5 Subtle Mistakes That Are Limiting Your Marketing Response Rate
2.	Article: 3 Tips for Better Real-Time Mobile Marketing in 2018 [Sponsored by IBM Watson]
3.	Podcast: Ruthless B2B Positioning: Messaging Expert Lawson Abinanti
4.	PRO On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
5.	Survey Says: What Converts? Web Landing Page Benchmarks and Trends [Infographic]
6.	Infographic: The Best Ways to Start and End Your Workday

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $195 with code GETRESULTS today!

How-To

Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

By Tim Carr

If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. Read More

Three Tips for Better Real-Time Mobile Marketing in 2018

By IBM Watson Marketing [Sponsored Content]

Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment. Read More

Podcast

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A B2B marketing and messaging strategy expert offers tips for positioning B2B brands, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read More

FOR PRO Members

On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix

In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; what the pros and cons are of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across various industries have had success with livestreaming. Read More

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Survey Says

What Converts? Web Landing Page Benchmarks and Trends [Infographic]

By Ayaz Nanji

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read More

At-A-Glance

The Best Ways to Start and End Your Workday [Infographic]

By Laura Forer

By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today. Read More

event calendar

May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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