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| By Christine Mauro |
| Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.
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| By Christian Gulliksen |
| Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key traits customer-focused companies possess that keep customers happy—and coming back for more.
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| By Matthew Grant |
| Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.
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| In this PRO seminar with social media expert Scott Monty, you'll learn how to effectively take advantage of Twitter in a way that will yield positive results for your brand.
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Five Tips for Masterful Pinmanship on Pinterest
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| Mastering Pinterest is the first step to mastering your Pinterest audience. Let your personality, curiosity, and creativity appear in your boards—and it'll come back to you in repins and click-throughs. Learn valuable tips for masterful pinning.
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| By Verónica Maria Jarski |
| To help you navigate through marketing in 2012, we've gathered our favorite fact-packed charts in one handy-dandy downloadable guide: 27 Must-Have Charts to Guide Your Marketing in 2012.
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