📋 Table of Contents

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Saturday, April 27, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

2. Help Us Redesign This Newsletter MarketingProfs survey

3. The 7Cs of Social Media Marketing

4. How Design Practices Enhance Your Marketing Strategy

5. AI Update, April 26, 2024: AI News and Views From the Past Week

6. Personalization: The Secret Weapon B2B Companies Are Not Using

7. The Top Challenges Freelancers Face With Clients

8. Six Ways to Improve Corporate Culture in a Hybrid Workplace

9. CTV Precision and the Power of ABM to Reach the Right B2B Audience

10. The Rule of 7 Is Dead MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

article

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy. »

MarketingProfs survey

Help Us Redesign This Newsletter

We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and give us a piece of your mind. »

infographic

The 7Cs of Social Media Marketing

What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion. Check out the infographic. »

article

How Design Practices Enhance Your Marketing Strategy

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more. »

opinion

AI Update, April 26, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know. »

article

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more. »

research

The Top Challenges Freelancers Face With Clients

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. Check out the study findings. »

infographic

Six Ways to Improve Corporate Culture in a Hybrid Workplace

How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each. Check out the infographic. »

video

CTV Precision and the Power of ABM to Reach the Right B2B Audience

This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. Tune in! »

The Rule of 7 Is Dead

MarketingProfs Master Class for PRO members

Contacting your prospect seven times used to be great marketing advice, back when you controlled the flow of information. But today? Your prospect is flooded with information—and it needs context. Discover how stories create context in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members.

Create context with stories

Afoot in the Neighborhood

MarketingProfs community goings-on

JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.

IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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The New 'Content Continuum': A Six-Stage Marketing 'Funnel' »

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