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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, April 27, 2019 |
| How to Integrate Influencer and Emotional Marketing to Improve Your Content Program | ||||
| All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences. | ||||
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| How to Perform a Content Audit That Skyrockets Your Site's Organic Traffic | ||||
| If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site. | ||||
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| Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast] | ||||
| Corporate social responsibility is sound business practice. Sandals Foundation Director of Programs Heidi Clarke opens up about the resort brand's work in the community, explaining why every business should give back and how to involve customers in that effort. Let's listen in on the conversation. | ||||
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| Empathy Mapping for Marketing Content: What It Is and How to Do It Well | ||||
| When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how. | ||||
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| Marketing Automation Made Easy: A NEW Course | ||||
| "Marketing Automation Made Easy" will help you make the most of your marketing automation platform. From designing and planning, to execution and engagement, to measurement... we'll cover everything you've ever wanted to know about marketing automation! Save $100 when you register using code AUTOMATE. | ||||
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| The Six Most Popular Digital Marketing Channels With Small Businesses [Study] | ||||
| Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics among small businesses. See the details, including which ones they plan to invest in more in 2019. | ||||
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| A Timeline of Select Social Media Platforms [Infographic] | ||||
| The list of social apps, networks, sites—platforms of all sorts—is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history. Some are no longer with us (RIP), but others are... and they have become part of our daily lives. Check out the infographic. | ||||
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