MarketingProfs This Week: 25 April 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Ready for Mobilegeddon? 5 Quick-and-Dirty Tips to Save Your Google Search Rank
2.	Podcast: Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston
3.	#SocialSkim: Facebook Eyes Your Phone Calls, Plus More Stories in This Week's Roundup
4.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
5.	Survey Says: Email Etiquette: Do Consumers Like Humor and Informality?
6.	Infographic: How a Lead Becomes a Customer
7.	My View: 5 Reasons Customers Pay More Attention to Influencers Than Your Display Ads

Exciting news: we just announced the session lineup for B2B Marketing Forum 2015. Highlights? Fifty-four concurrent sessions led by people who make things happen. Plus keynotes by Avinash Kaushik of Google, Sherry Turkle of MIT, and Peter Sagal of NPR's "Wait Wait … Don't Tell Me!" Register now.

How-To

Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]

By Chris Lucas

Google's April 21 algorithm update turned mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, your search rankings and Web traffic likely took a hit on April 22. Read More

Podcast

Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts

By Kerry O'Shea Gorgone

Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Join us on May 8 for the Marketing Technology Virtual Conference. Three experts will discuss the role of technology in marketing today. You'll learn how to use technology to get at the data you need, turn leads into revenue, and drive conversions with content. Register today.

Survey Says

Email Etiquette: Do Consumers Like Humor and Informality?

By Ayaz Nanji

Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"? Read More

Quick Take

#SocialSkim: Facebook Eyes Your Phone Calls, Plus More Stories in This Week's Roundup

By Angela Natividad

Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories. Read More

My View

Five Reasons Customers Pay More Attention to Influencers Than Your Display Ads

By Lyle Stevens

Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why. Read More

event calendar

Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 7	PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12	FREE Seminar—Five Ways to Justify Your Event Spend
May 14	PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625