MarketingProfs This Week

Saturday, April 24, 2021

📋 Table of Contents

1. Proving Marketing to Execs (Part 1)

2. How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

3. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark

4. How to Drive Pipeline With an On-Demand Webinar Strategy sponsored webinar

5. The Pandemic's Impact on Marketers' Email Strategies

6. Positioning That's Defensible & Differentiated: A Guide A MarketingProfs guide

7. How to Push Customers Down the Brand Loyalty Funnel

8. Business Agility Is the New Norm. Do You Have What It Takes?

9. Four Best-Practices for Responsive Search Ads

10. Better Results (And a Seat at the Table) MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Proving Marketing to Execs (Part 1)
MarketingProfs article
Proving Marketing to Execs (Part 1)
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article. »
How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt
MarketingProfs article
How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies. »
Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark
podcast
Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark
Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfaction. Read more and listen in on this fascinating conversation. »
sponsored webinar
How to Drive Pipeline With an On-Demand Webinar Strategy
Webinars can be your most powerful tool for reaching in-market buyers, but more than one-third of all attendance is on-demand—not live. For on-demand webinar best-practices and tactics that extend your reach and target buyers wherever they are in the buying cycle, register for this informative webinar. »
The Pandemic's Impact on Marketers' Email Strategies
research
The Pandemic's Impact on Marketers' Email Strategies
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research. Check out findings from this study. »
MarketingProfs guide
Positioning That's Defensible & Differentiated: A Guide
If your buyers can't tell how you're different from the competition, if you struggle with long sales cycles, if everyone at your organization is telling a different story to prospects, or if you're often in price and feature wars, you have a positioning problem. Download this guide to learn how to fix it. »
How to Push Customers Down the Brand Loyalty Funnel
MarketingProfs article
How to Push Customers Down the Brand Loyalty Funnel
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level. »
Business Agility Is the New Norm. Do You Have What It Takes?
MarketingProfs article
Business Agility Is the New Norm. Do You Have What It Takes?
Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it. »
Four Best-Practices for Responsive Search Ads
infographic
Four Best-Practices for Responsive Search Ads
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? Check out the infographic. »
Better Results (And a Seat at the Table)
MarketingProfs Master Class
If you want to get substantial results and ensure that marketing has a seat at the decision-making table, you need to be able to tie your marketing efforts to revenue and to business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Claim your spot.
Afoot in the Neighborhood
MarketingProfs community goings-on
Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
Did You Miss Us?
Recent MarketingProfs content
How to Push Customers Down the Brand Loyalty Funnel »
Proving Marketing to Execs (Part 1) »
The Pandemic's Impact on Marketers' Email Strategies »
Four Best-Practices for Responsive Search Ads [Infographic] »
Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing »
Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Canva Brings Instagram Scheduling and Design Tools to One Platform Yahoo Finance
Data Axle Announces Partnership With PUBLITECH EIN Presswire
Altman Brothers Lead B2B Payment Startup Routable's $30M Series B TechCrunch
Paxafe, Which Offers Visibility Into B2B Supply Chains, Raises $2.25M Venture Beat
User Experience Testing and Monitoring Startup UserZoom Raises $100M Venture Beat
Claravine Named High Performer on G2 Spring 2021 Enterprise Data Governance Software Grid PR Newswire
Affogata, Which Helps Brands Manage Their Online Reputation, Raises $5.5M Venture Beat
Upcoming Events
APR
29
[Webinar] Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?
45 minutes | sponsored by Stack Overflow
MAY
11
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.