📋 Table of Contents

Saturday, April 23, 2022

📋 Table of Contents

1. Four Digital Marketing Lead Gen Tactics Not to Give Up On

2. How to Turn Live Video Into a Content-Repurposing Machine With Ian Anderson Gray

3. The Top Three Ingredients of a Smart B2B2C Marketing Strategy

4. The Top Tactics for Generating Quality B2B Leads

5. How to Trim Your Out-of-Control Martech Stack

6. Five Problems That Drive Customer Churn

7. Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

8. Future-Proof Your Marketing Career MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Four Digital Marketing Lead Gen Tactics Not to Give Up On

Digital marketing consists of so many tactics that it can be hard to tell what's working—which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix. »

podcast

How to Turn Live Video Into a Content-Repurposing Machine With Ian Anderson Gray

Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read more and listen in. »

article

The Top Three Ingredients of a Smart B2B2C Marketing Strategy

What we marketers call a business-to-business-to-consumer (B2B2C) model—having not only businesses but also their consumers as marketing audiences—can be daunting if you don't have a recipe for success. These are three must-have ingredients. »

research

The Top Tactics for Generating Quality B2B Leads

B2B marketers say social media was the most successful tactic they used for generating quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research. Check out the study findings. »

article

How to Trim Your Out-of-Control Martech Stack

You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem. »

infographic

Five Problems That Drive Customer Churn

This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Check out the infographic. »

article

Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

"Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. »

Future-Proof Your Marketing Career

MarketingProfs webinar

Wondering how to stay ahead of the challenges in B2B marketing and prevent burnout? Join MarketingProfs President Val Witt and Chief Content Officer Ann Handley on Tuesday, April 26 for a conversation on The Future-Proofed Career.

Future-proof my career

Afoot in the Neighborhood

MarketingProfs community goings-on

Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.

Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It »

The Top Tactics for Generating High-Quality B2B Leads »

How to Trim Your Out-of-Control Martech Stack »

Five Problems That Drive Customer Churn [Infographic] »

How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast] »

Your B2B Website Power Page: Seven Must-Have Ingredients »

News You Can Use

Updates from around the industry

Fulcrum Launches Its Customer Data Personalization Platform to Boost Sales and Increase Marketing Conversion Rates PR Newswire

RevenueBase Raises $6M for B2B SaaS Services PYMNTS

Zilliant Unveils Next-Generation Price IQ, the Market’s Fastest and Most Transparent Price Optimization Application Yahoo Finance

B2B DecisionLabs Research Firm Launches New Testing, Tools, and Advisory Practice PR Newswire

6sense Revenue AI Paves the Path to the Future of Predictable Revenue Growth PR Newswire

Bombora Named a Leader in Seven G2 Spring 2022 Reports MarTech Series

Upcoming Events

APR

[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt

APR

[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca

MAY

[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai

MAY

[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

MAY

[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.